Written by Megan Kamerick Thursday, 08 March 2007 17:00

They were sandwiched between ham, potato chips and a rake that allows users to pick up leaves without bending over.

It wasn't an ideal slot for a company touting organic hair and skin products, but Elizabeth and Jacqueline Asher aren't complaining because getting a slot on QVC, the mammoth home shopping television network, is an entrepreneur's dream.The mother-daughter team worked for two-and-a-half years to land the coveted slot and hope the three-minute appearance last week will boost sales for products from their company, Tijeras Organic Alchemy.

After years in the salon business, the two decided four years ago to launch their own line of products as they saw their customers become more sensitive to chemicals.The mother-daughter team worked for two-and-a-half years to land the coveted slot and hope the three-minute appearance last week will boost sales for products from their company, Tijeras Organic Alchemy.

After years in the salon business, the two decided four years ago to launch their own line of products as they saw their customers become more sensitive to chemicals.

The mother-daughter team worked for two-and-a-half years to land the coveted slot and hope the three-minute appearance last week will boost sales for products from their company, Tijeras Organic Alchemy.

After years in the salon business, the two decided four years ago to launch their own line of products as they saw their customers become more sensitive to chemicals.They looked for natural products, but could not find anything that gave clients the salon look and that worked well in desert climes. So they created their own organic line with ingredients such as sage, rosemary, yucca and jojoba.

In 2003, the two started national distribution and their products are now carried in Whole Foods, Sunflower Market, Wild Oats, La Montanita Coop, Vitamin Cottage and Chamberlin's Natural Foods. Additionally, they targeted the spa market through the El Dorado Hotel and Ten Thousand Waves in Santa Fe.

They designed the products with the Southwest climate in mind and the idea that they will be even more effective in more gentle environments.

"That's why we need a second showing on QVC," Elizabeth says. "Consumers need to understand that."

The two are working with QVC to get another showing on the channel. No word yet on when that might happen.

Sales in 2006 were $100,000 and the mother-daughter team is positioning the company to seek outside funding of about $150,000. They recently presented to investors at a breakfast organized by the New Mexico Angels.

They looked for natural products, but could not find anything that gave clients the salon look and that worked well in desert climes. So they created their own organic line with ingredients such as sage, rosemary, yucca and jojoba.

In 2003, the two started national distribution and their products are now carried in Whole Foods, Sunflower Market, Wild Oats, La Montanita Coop, Vitamin Cottage and Chamberlin's Natural Foods. Additionally, they targeted the spa market through the El Dorado Hotel and Ten Thousand Waves in Santa Fe.

They designed the products with the Southwest climate in mind and the idea that they will be even more effective in more gentle environments.

"That's why we need a second showing on QVC," Elizabeth says. "Consumers need to understand that."

The two are working with QVC to get another showing on the channel. No word yet on when that might happen.

Sales in 2006 were $100,000 and the mother-daughter team is positioning the company to seek outside funding of about $150,000. They recently presented to investors at a breakfast organized by the New Mexico Angels.