Written by Elizabeth Asher Thursday, 30 June 2011 09:42

Salon Blog

There has been a lot of noise about The Brazilian Blowout hair smoothing treatments lately in the news. Here at Tijeras, we were concerned as well while reading about the possibility of Formaldehyde being released during the blowout process. After many personal conversations with Brazilian Blowout company reps, we were assured that the original formula is safe, regardless of what you might have read, and the company is standing behind their statements 100%. However, a new formula was developed by the company in response to the bad press. It is called Brazilian Blowout ZERO. It is formulated with a Plant-Derived KeraSafe bonding system and releases 0% Formaldehyde before, during, or after the blowout process. The new formula produces much the same results as the original formula (and yes we are still offering the original formula for our clients who prefer it). What you will get is smooth, frizz-free, more manageable hair. It is NOT a hair-straightener, but rather a smoothing treatment that will improve the health of your hair. We are proud to offer this service to our clients, give us a call at 505-255-5544 for a consultation today! And for your information, here are some more facts about ZERO directly from http://www.brazilianblowout.com

FAQ'S ABOUT BRAZILIAN BLOWOUT ZERO

What is KeraSafe?

KeraSafe is a proprietary blend of ingredients combining the original Brazilian Blowout Super Nutrient Complex, rich with powerful smoothing ingredients such as camu camu and annatto seed, with a highly innovative Plant-Derived Bonding System that effectively smoothes and seals the cuticle by creating a protective protein layer around the hair shaft to eliminate frizz and promote shine.How does Brazilian Blowout ZERO perform compared to the original Brazilian Blowout? ZERO difference in performance.

• Same smooth, frizz-free hair in 90 minutes.
• Same process with zero downtime.
• Same incredible results for up to 12 weeks.
• Same deep conditioning and radiant shine.
• Same improvement in overall health of the hair.
• Same Acai Aftercare Products

Is the in-salon ZERO treatment performed the same way as the original Brazilian Blowout smoothing treatment?

YES! The application and treatment process are exactly the same for Brazilian Blowout ZERO as for the original Brazilian Blowout treatment, and the end-result is the same as well!

Are you discontinuing the original Brazilian Blowout Professional Smoothing Solution?

Absolutely not! The original Brazilian Blowout Professional Smoothing Treatment will continue to be offered based on ever-increasing demand for the product.

Why did you choose to launch Brazilian Blowout ZERO if you are confident about the safety and integrity of the original Brazilian Blowout solution?

We remain 100% confident with regards to the safety and integrity of the original BB treatment and will continue to sell this product as it remains incredibly popular throughout the U.S. and worldwide. Brazilian Blowout ZERO is a NEW Professional Smoothing Treatment alternative that utilizes a plant-derived bonding system.A number of stylists and consumers may feel more comfortable using this system as a personal preference. ---Brazilian Blowout 2011 ©